Wigs and Weaves
Friday, August 29th, 2008Everybody looks good in a black church. Folks dress up and come out, everything ironed and polished. Nails look shiny and colorful and hair is glossy and freshly done. I appreciate the care that we give to our appearance. I know that it is not a prerequisite to worshipping God in spirit and truth, but it does make me feel good to see us all dressed up. It reminds me of church at home – Nigeria – where people dress up too. So I sit in church every Sunday and enjoy the view. But my eyes invariably shift to the heads in front of me. My eyes go down one row and up another. I try to calculate the percentage of women who “wear” their own hair.
These days, I am distracted by my hair calculations. Why, I wonder, are there more black women with false hair than black women happy in their own hair? I see long Pocahontas-like black hair, curly ringlets worthy of little Shirley Temple, short spiky bone-straight hair, horse-tail pony-tails – the variety is impressive. But for me, they all say that we, as black women, are just not content with the hair we have. The argument that we cannot do anything different with our hair does not hold water with me. We can wear cornrows, afros, braids, afropuffs, dreadlocks, and we can even straighten and curl the hair we have (although this last option often takes one down a slippery road to baldness and then to wigs and weaves). There seems to be some urgency out there that pushes us to cover our own hair up with synthetic adornments. Are we chasing a secret fantasy? In donning these wigs and weaves, what characteristics do we hope to portray? Do we hope that people will suspect we have European blood somewhere in our family tree? Have we bought into the global narrative that the beauty of other women is better than our own? I only ask these questions because all the wigs and weaves out there are copies of European, Asian, and Latina women’s hair. The texture of these wigs is never that of black folk. If you see an afro wig out there, it is usually marketed to the Halloween crowd.
And why is it that the East Asians (Chinese and Koreans) have the monopoly on this market? If you want to get the best variety of “hair”, you must find a beauty supply shop in a predominantly black neighborhood. These shops are usually owned by Asians. I know a black woman who tried to get into the market and could not compete with the Asians. How did the Asians come to find out that black folk around the world would be ready to spend millions of dollars on this false hair stuff? What does this tell them about the self-esteem of black women? I sometimes wonder if they snigger when the black women come in stroking the sleek wigs and trying on pieces that look ridiculously unnatural.
And yes, this is a global market. Shipments of wigs and weaves find their way from Asia to Africa too. When I first started wearing my hair natural and then switched to locs, I got more grief from Africans than I did from Americans. Recently, a Nigerian friend tossed her own long tresses and told me that if I was at home, they would have to send me to join a religious cult because my hairstyle is not worthy of a woman of high society.
This hair issue is just a small part of a much bigger problem. Last weekend, the 6 year-old daughter of some African friends of mine was watching “The Cheetah Girls” with my daughters. She was excited about two of the three stars of the show. When I asked her why she did not like the third character who is a black girl, this little African girl told me in a matter of fact way, “She is not pretty because she is not white.” I rest my case.